Frequently asked questions
Your questions, answered.
The questions we are asked most about our services, the way we work and our processes.
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About mtc | labs
What exactly does mtc | labs do?
mtc | labs is an Istanbul-based growth office that runs companies’ sales, marketing, business development and advertising under one roof. We find the right decision-makers, contact them under your brand and create sales-ready meetings. We also make your brand visible through web, SEO and GEO, social media, LinkedIn and press work.
Are you a sales agency or a marketing agency?
Both. We run sales operations, business development, digital marketing, advertising, design, social media and press relations as one team working towards the same goal. Our aim is not just visibility, but opportunities that turn into sales.
How experienced is your team?
Our team has more than 20 years of combined experience in sales, marketing, business development, advertising and finance. We also work with an advisory board of industry professionals, academics and business leaders.
Industries and conflicts of interest
Which industries do you specialise in?
We specialise in mining, oil and gas, chemicals, defence, software and hardware.
Our industry is not on your list. Can we still work together?
Yes, it is possible. We evaluate other industries case by case, based on your product, your target audience and whether we can genuinely add value.
Do you also work with our competitors?
No. We never work with more than one competing company in the same industry. This avoids any conflict of interest: your strategy, customer list and market insights serve only you.
Are our data and customer lists safe?
Yes. Everything you share is used only for your project and kept confidential. On request, we sign a non-disclosure agreement (NDA) before work begins.
Cost and team
How is this different from hiring our own sales staff?
A new employee means a salary plus equipment, software licences, platform subscriptions and months of onboarding. With mtc | labs you skip those costs and get fast access to an experienced team that combines sales, marketing, advertising and press expertise.
Do you replace our existing sales team?
No, we strengthen it. We take over time-consuming work such as targeting, research and first contact, so your team can focus on proposals and closing.
What does your advisory board do?
Our advisory board of industry professionals, academics and business leaders tests your market and pricing strategy against real experience, strengthens your positioning and opens new doors through its network.
Process and communication
Which stages of the sales process do you take on?
We handle discovery and targeting, lead generation (prospect research), multi-channel outreach via email, LinkedIn and phone, appointment setting and post-meeting follow-up.
Do you also make proposals and close deals?
No. The strategic proposal and final close stay with your team. We bring the right decision-makers who are closest to buying to your team. If you wish, we also help prepare your proposal presentations.
Do you use our brand when contacting prospects?
Yes. Decision-makers are contacted from your corporate email addresses, using copy you approve. On LinkedIn, our team states transparently that it is working with you.
Who approves the emails and call scripts?
You do. All email drafts, LinkedIn messages and call scripts are submitted for your approval before the operation starts; nothing is sent without it.
Marketing, digital and press
Do you offer websites, SEO and GEO?
Yes. We design and build corporate websites and deliver technical and content SEO. GEO (Generative Engine Optimization) is the work of making sure your brand appears accurately in the answers of AI assistants such as ChatGPT and Gemini.
Do you manage social media and LinkedIn?
Yes. We manage your corporate social media accounts, LinkedIn company page and executive profiles, including the content calendar, design and engagement.
Do you run advertising campaigns?
Yes. We set up B2B-focused campaigns on LinkedIn, Google and Meta and continuously optimise your budget with conversion tracking.
Do you handle press and public relations?
Yes. We manage print and broadcast media relations, coverage in trade magazines and portals, press releases, interviews and launch communications.
Reporting, CRM and results
How do you report results?
Every week we share reports on 8 categories: prospects reached, email, LinkedIn and phone outreach, meetings and follow-up, feedback analysis, business development recommendations and industry interest analysis.
Can you work with our CRM?
Yes. We work with HubSpot, Pipedrive, Zoho CRM, Salesforce, Microsoft Dynamics or your own CRM and log all records directly in your system.
We do not have a CRM yet. Is that a problem?
No. We can help you choose and set up a CRM that fits your needs and budget, and design the process correctly from the start.
How long until we see results?
Discovery and preparation are completed in the first weeks and outreach starts immediately. When the first meetings come in depends on your product, target audience and the length of your sales cycle; we agree on targets together in the first meeting.
How do we get started?
In a free introductory meeting we listen to your product and goals, confirm there is no conflict of interest in your industry and propose a growth set-up tailored to you. No commitment.
Introductory meeting
Still have questions? Let’s talk.
Tell us about your product and goals, and we will find the right growth set-up for you together.