From heavy industry to technology, the growth laboratory.
We run your sales, marketing, business development and advertising under one roof. From mining to defence, from software to hardware, we find the right decision-makers, reach out under your brand and bring sales-ready meetings to your team.
20+
Years of combined experience in sales, marketing, business development, advertising and finance
6
Core industries
1
Partner per industry
8
Weekly report categories
Brands we grow with
Why mtc | labs?
We run the operation, you focus on closing.
Many companies have a strong product and a capable technical team. Where they struggle is getting that value in front of the right decision-maker with the right message. mtc | labs takes on the entire growth operation, from target-market research and first contact to content, advertising, press and LinkedIn. Your team focuses only on proposals and closing deals.
20+ years of know-how: Our team brings more than 20 years of combined experience in sales, marketing, business development, advertising and finance. We know corporate procurement, decision-maker dynamics and how a technical product needs to be explained, first-hand from the field.
No conflict of interest
One industry, one partner.
We never work with more than one competing company in the same field. Your strategy, customer list and market insights are used for your growth only.
- We work with a single partner in each industry
- Your target list never serves your competitor
- Your strategy and data stay confidential
- We sign an NDA on request
Cost, expertise and speed
How are we different from building your own team?
Hiring separate people for sales, marketing and advertising means salaries plus equipment, software licences, platform subscriptions and a long onboarding period. With mtc | labs you get the expertise you need right away, without the overhead.
Lower cost
A service, not a fixed cost
No recruitment, equipment, CRM or Sales Navigator licences, advertising tools or people-management costs. You pay only for the expertise you need.
One team
From sales to press
Sales, digital marketing, design, web, advertising, press and social media are run by one team working towards the same goal, instead of several separate agencies.
Fast start
Up and running without delay
No waiting for hiring or a long onboarding period. Outreach starts right after the discovery phase.
How we work
The stages of the sales process we take on
We handle all the preparation and execution of the operation under one integrated service.
01
Discovery & Targeting
We analyse your product, competitors and existing customers, and map your ideal customer profile and decision-makers.
02
Lead Generation
We research the companies and the right people who need your solution and build a verified prospect list.
03
Multi-channel Outreach
We reach prospects via email, LinkedIn and phone, under your corporate identity and with messages you approve.
04
Appointment Setting
We set up meetings with the prospects closest to buying. All that is left for you is the proposal and the close.
Our services
Everything you need, in one team.
Start with a single service, or hand over your entire growth operation to us.
01
Sales Operations
Lead generation, multi-channel outreach and sales-ready appointments.
02
Business Development
Dealers, distributors, partnerships and new markets.
03
Digital Marketing & Ads
Measurable campaigns on Google, LinkedIn and Meta.
04
Web, SEO & GEO
Websites, search engine and AI search optimisation.
05
Corporate Design & Content
Brand identity, presentations, catalogues, video and articles.
06
Social Media & LinkedIn
Corporate accounts, company pages and executive profiles.
07
Press & Public Relations
Print and broadcast media, trade publications, press releases.
08
Strategy & Advisory
Market, pricing and growth strategy with our advisory board.
Our expertise
Industries where we know how buyers decide
Sales cycles differ from industry to industry. We specialise in fields where we know the decision-making structure and procurement processes closely.
01
Mining
Exploration and mining companies, equipment and field technologies.
02
Oil & Gas
Drilling, field services, equipment and energy technologies.
03
Chemicals
Raw materials, process technologies, equipment and industrial chemicals.
04
Defence
Supply chain, subcontracting and defence technologies.
05
Software
ERP, MES, CRM, SaaS and enterprise software solutions.
06
Hardware
Industrial IoT, sensors, communications and electronics.
Industries outside these areas are evaluated case by case.
Advisory board
A strong brain trust behind you.
Our advisory board of industry professionals, academics and business leaders tests your strategy against real experience, opens new doors and guides you to success.
- Industry professionals
- Academics
- Business leaders and investors
- Market and pricing strategy
- New market entry
- Network and connections
Transparent tracking, seamless tech
Weekly reporting and CRM integration
We measure every step of the operation and report on 8 categories every week. We work with HubSpot, Pipedrive, Zoho, Salesforce or your own CRM.
- Weekly list of prospects reached
- Email outreach report
- LinkedIn outreach report
- Phone call report
- Meeting and follow-up report
- Advertising and digital performance report
- Feedback analysis
- Business development recommendations
FAQ
Frequently asked questions
The questions we are asked most about how we work.
What exactly does mtc | labs do?
We run companies’ sales, marketing, business development and advertising under one roof. We find the right decision-makers, contact them under your brand and create sales-ready meetings, while web, SEO, social media and press work makes your brand visible.
Do you also work with our competitors?
No. We never work with more than one competing company in the same industry. This avoids any conflict of interest: your strategy and customer list serve only you.
Which industries do you specialise in?
Mining, oil and gas, chemicals, defence, software and hardware. We evaluate other industries case by case.
How is this different from hiring our own sales team?
You get immediate access to an experienced team that combines sales, marketing, advertising and press expertise, without the cost of recruitment, equipment, licences and onboarding.
Do you use our brand when contacting prospects?
Yes. Emails are sent from your corporate addresses using copy you approve, and on LinkedIn we state transparently that we are working with you.
How long until we see results?
Discovery and preparation are completed in the first weeks and outreach starts immediately. When the first meetings come in depends on your product, target audience and the length of your sales cycle.
Introductory meeting
Let’s talk about your growth.
Get in touch with our team to reach your target audience and generate sales-ready customer meetings.