About us
The growth laboratory for companies.
mtc | labs is an Istanbul-based growth office that runs sales, marketing, business development and advertising under one roof.
20+
Years of combined experience in sales, marketing, business development, advertising and finance
6
Core industries
1
Partner per industry
8
Weekly report categories
Who we are
Connecting the right product with the right customer.
mtc | labs was founded in Istanbul in 2025. We are a sales, marketing and advisory office built to solve one of the most common problems companies face: reaching the right customer with the right message.
Our team brings more than 20 years of combined experience in sales, marketing, business development, advertising and finance. We have worked with corporate clients on mining, oil and gas, chemicals, defence, software and hardware projects, and learned first-hand how procurement committees decide and how a technical product needs to be explained.
We take on the entire growth operation end to end, from target-market research and multi-channel outreach to web and SEO, social media and press, advertising and sales-ready appointments. Our partners can focus directly on proposals and closing, without the burden of hiring or setting up an operation.
Why a laboratory?
Growth is not a guess. It is an experiment.
Just like in a lab, we form hypotheses, test on a small scale, measure the results and scale what works. Which message, which channel and which audience bring in sales is decided by data, not assumptions.
01
Hypothesis
We set measurable assumptions for audience, message and channel.
02
Experiment
We test different messages and channels in a controlled, small-scale way.
03
Measurement
We measure response, meeting and opportunity rates and report them weekly.
04
Scaling
We scale what works and quickly drop what does not.
Our vision
Vision
To be the trusted, measurable and results-driven growth partner of industrial and technology companies in Turkey and the region, scaling their sales and marketing with corporate discipline and powering sustainable commercial growth.
Our mission
Mission
To help companies reach the right decision-makers without the cost of new hires, equipment, licences and long onboarding, and to generate sales-ready opportunities through planned lead generation, multi-channel communication, strong content and transparent reporting.
Our approach
The principles behind our work
We run every project to your brand’s corporate standards and with transparent processes.
01
One partner per industry
We never work with more than one competing company in the same field. We do not allow conflicts of interest.
02
The right audience
We analyse your market in depth and research the companies and decision-makers that best fit your solution.
03
Transparent representation
We communicate with your corporate email addresses and brand identity, using copy you approve.
04
Sales-ready opportunities
By combining email, LinkedIn, phone and advertising, we set up meetings with the prospects closest to buying.
05
Measurement and reporting
We measure every step, share regular weekly reports and work inside your CRM.
06
Confidentiality
Your strategy, customer list and data are used for you only; we sign an NDA on request.
Advisory board
The brain trust that takes you further
With our advisory board of industry professionals, academics and business leaders, we help you succeed.
Industry professionals
Executives who have spent years in our core industries, from mining to defence, bring real market dynamics and decision-maker expectations to the table.
Academics
They strengthen your product’s value proposition from a technical and scientific perspective and test the accuracy of content and positioning.
Business leaders
People who have founded, grown and managed companies open new doors with strategy, finance and their networks.
Our expertise
Industries where we know how buyers decide
Industries outside these areas are evaluated case by case.
- Mining
- Oil & Gas
- Chemicals
- Defence
- Software
- Hardware
Introductory meeting
Ready to strengthen your growth?
Book an introductory meeting with mtc | labs and let’s explore the right growth set-up for your company.